struggle with

At F28 Agency we know that every struggle in your business is just a sign of a missing system! Whether you are struggling to position your brand, hire a team, convert and keep up with leads, update your website, sell new services or scale your operations, our dedicated team will help you identify the root cause and implement the solution that eliminates your struggle.

book free consultation

|

watch our ceo share the
solution to your struggle

you don't have to

MORE TIME. MORE MONEY. MORE IMPACT.       MORE TIME. MORE MONEY. MORE IMPACT.       MORE TIME. MORE MONEY. MORE IMPACT.

Here’s the solution

At F28 Agency, we offer our clients tailor-made solutions to their business struggles that keep them from scaling sustainably!

dubsado SETUP

free up your time and money

web design & email funnels

turn browsers into buyers

brand strategy & design

elevate your brand presence

Sell your services on autopilot with bomb sales page copy & design that attracts and converts. Automatically educate, nurture & follow up with every website visitor with a series of carefully curated emails once they opt-in and subscribe to your freebie, webinar or educational resource.

Create a visual aesthetic for your brand that aligns with your professional expertise and establishes trust that converts to coins through intentional brand strategy and next-level graphic design. 

Articulate your process so you can delegate, automate and eliminate manual and time-consuming tasks while creating a better experience for your clients + colleagues.

recruiting & sop bundle

ditch burnout and delegate

Build & scale sustainably. Equip and train a team you can trust. Streamline, simply and standardize your processes before you hire. Grab our video-guided, self-paced Standard Operating Procedure Suite: Ultimate Delegation Bundle, while letting our recruitment team hire top talent for you.

learn more

learn more

learn more

learn more

Meet Fallon!

Fallon Rice Scott founded F28 Agency after leaving Corporate America in 2015 when her unconventional Direct Sales side hustle replaced her corporate salary. She became the Top 28 Income Earner out of 200,000 people in that company in just 3 years. While successful on the surface, she experienced the same overwhelm her F28 clients feel being the Chief Everything Officer.

She did everything in her business - marketing, lead generation, nurturing, conversion, onboarding customers, processing payment, training a team of 6,000, retention and more... sound familiar? It wasn’t until she streamlined & automated each of the 8 areas in her own sales processes that she began to experience the freedom that she & her team now fight for their clients to also experience.  Learn more on those 8 areas below.

read more about our ceo

Meet Fallon!

Fallon Rice Scott is a Business Growth & Optimization Strategist and Certified Public Accountant. She is the owner and founder of The F28 Agency, where she is known for utilizing her audit expertise to identify then rectify gaps in the sales and operations processes, and a visionary who continually inspires and equips all who cross her path with tools and strategies to live on and in purpose, create generations wealth and leave a lasting legacy.

Over the years Fallon has worked with Fortune 100 Clients like The Home Depot and Delta Air Lines as well as other notable companies and organizations like KPMG LLP, Accenture, The Atlanta Braves, Synovus Bank and The Georgia Lottery.

Fallon received both her Master of Accounting and Bachelor of Business Administration from Baylor University in Waco, Texas where she became a proud member of The Delta Sigma Theta Sorority. In her spare time, she enjoys reading, traveling, brunching, spending time with family and being tortured by her dog, Luka. She and her husband, DeVon, and their baby boy Zhayn reside in Atlanta, Georgia

CLOSE

Meet Fallon!

Fallon Rice Scott founded F28 Agency after leaving Corporate America in 2015 when her unconventional Direct Sales side hustle replaced her corporate salary. She became the Top 28 Income Earner out of 200,000 people in that company in just 3 years. While successful on the surface, she experienced the same overwhelm her F28 clients feel being the Chief Everything Officer.

She did everything in her business - marketing, lead generation, nurturing, conversion, onboarding customers, processing payment, training a team of 6,000, retention and more... sound familiar? It wasn’t until she automated & streamlined  each of the 8 areas of her own sales processes that she began to experience the freedom that she & her team now fight for their clients to also experience. Learn more on those 8 areas below.

read more about our ceo

Meet Fallon!

Fallon Rice Scott is a Business Growth and Optimization Strategist and Certified Public Accountant. She is the owner and founder of The F28 Agency, where she is known for utilizing her audit expertise to identify then rectify gaps in the sales and operations processes, and a visionary who continually inspires and equips all who cross her path with tools and strategies to live on and in purpose, create generations wealth and leave a lasting legacy.

Over the years Fallon has worked with Fortune 100 Clients like The Home Depot and Delta Air Lines as well as other notable companies and organizations like KPMG LLP, Accenture, The Atlanta Braves, Synovus Bank and The Georgia Lottery.

Fallon received both her Master of Accounting and Bachelor of Business Administration from Baylor University in Waco, Texas where she became a proud member of The Delta Sigma Theta Sorority. In her spare time, she enjoys reading, traveling, brunching, spending time with family and being tortured by her dog, Luka. She and her husband, DeVon, and their baby boy Zhayn reside in Atlanta, Georgia

CLOSE

our process

the f 

Want to stop doing everything in your business? Evaluate what systems you have in place for each of the following Fundamental 8 pillars of the sales process, known as your customer journey.  Our team will help you FIND then FIX the gaps within each of the 8 areas that are the source of either your current struggle or lack of sales...or both. Once we identify the gaps, we recommend a solution that our team is ready to implement if you do not have the time, tools, team or technical competence to implement yourself.

8 method

TAKE FREE GAP ASSESSMENT

1

content

How you educate, entertain and add value to your followers to build brand awareness

2

3

8

7

crew

CONTINUED
REVENUE

capture

CONVERT

2

capture

How you manage, gather and store client inquiries & information after capturing their attention

3

4

1

8

content

convert

coins

crew

3

convert

How you communicate, nurture, follow up with & offer your service to prospective clients

4

5

2

1

capture

coins

contract

content

4

COINS

How you initiate, track and manage payment processing

5

6

3

2

convert

contract

CLIENT
FULFILLMENT

capture

5

contracts

How you protect, secure and document client agreements

6

7

4

3

coins

CLIENT
FULFILLMENT

CONTINUED
REVENUE

convert

6

client fulfillment

How you onboard, organize and implement project management for your clients

7

8

5

4

contract

CONTINUED
REVENUE

crew

coins

7

continued revenue

How you create
recurring revenue, ensure customer retention and referrals

8

1

6

5

client
fulfillment

crew

content

contract

8

crew

How you manage and organize your teams' onboarding, training, payroll and policies & procedures

1

2

7

6

continued revenue

content

capture

client fulfillment

our process

the f 

Want to stop doing everything in your business? Evaluate what systems you have in place for each of the following Fundamental 8 pillars of the sales process, known as your customer journey. Our team will help you FIND then FIX the gaps within each of the 8 areas that are the source of either your current struggle or lack of sales...or both. Once we identify the gaps, we recommend a solution that our team is ready to implement if you do not have the time, tools, team or technical competence to implement yourself.

2

8 method

TAKE FREE GAP ASSESSMENT

1

content

How you educate, entertain and add value to your followers to build brand awareness

2

3

8

7

crew

CONTINUED
REVENUE

capture

CONVERT

2

capture

How you manage, gather and store client inquiries & information after capturing their attention

3

3

1

7

content

CONTINUED
REVENUE

convert

CONVERT

3

convert

How you communicate, nurture, follow up with & offer your service to prospective clients

4

3

2

7

capture

CONTINUED
REVENUE

coins

CONVERT

4

coins

How you initiate, track and manage payment processing

5

3

3

7

convert

CONTINUED
REVENUE

contracts

CONVERT

5

contracts

How you protect, secure and document client agreements

6

3

4

7

coins

CONTINUED
REVENUE

client
fulfillment

CONVERT

6

client fulfillment

How you onboard, organize and implement project management for your clients

7

3

5

7

contracts

CONTINUED
REVENUE

continued
revenue

CONVERT

7

continued revenue

How you create
recurring revenue, ensure customer retention and referrals

8

3

6

7

CONTINUED
REVENUE

crew

CONVERT

client
fulfillment

8

crew

How you manage and organize your teams' onboarding, training, payroll and policies & procedures

1

3

7

7

CONTINUED
REVENUE

CONVERT

continued
revenue

capture

our process is simple

but effective.

what our clients are saying

Sable L.
Real Brown Girls
Founder, New York, NY

Every zoom, every text, every email, resulted in a work of art and heart. I could not have done any of this without you. She held my hands for a few months through all of my shenanigans (to know me is to know shenanigans) and for that I am forever grateful.

Started with janky logos (do you see that first one? ewwww!) and starter websites. Thank you to Fallon and her team at the F28 Agency for their work, talents, and energies to help us bring the new RBG to ya'll. 

Iyanna Vaughn
Lovely Financials
Ceo & Founder


Within 2 weeks, I booked out my services for 2 months in advance! I solidified recurring monthly income that was 6 TIMES my investment and booked one-time projects that were 12 TIMES my investment. And that's not all! With the process audit implementation, I know I will be able to convert those one-time projects to monthly retainer income, sooo it's really a gift that keeps on giving. 

Before working with Fallon and F28 in November, my systems were hot garbage! My sales and onboarding processes were barely sticking together by a thread.

I've always been pretty decent with the admin aspects of my business, but with the overwhelm (and blessing) of my business growth, I overcomplicated everything. This is why I ran to Fallon! After she read me for filth with her amazing Process Map Session, I got my life together. I immediately implemented every remediation plan and mitigated each risk she noted in her perfectly customized audit report!

Savannah S.
Angel Assistance CEO
Atlanta, GA

If you're looking for a company face lift? Here's your connect...

Before hiring F28 people were always getting confused on our site. Now the site is so much more clear and mature. It gets right to the point. We have had a lot of great feedback on the aesthetics of our site, and the Loom videos and recordings of team meetings on my company felt so good! Everyone on the F28 team took their own perspective on my company and braided them together to bring my vision to life!


Emmelie D.
One Day CMO Founder
Dallas, Tx

Your graphic designer did her THANG on this website design! I was nervous with all the text and instructions I gave her, but it has been so easy to work with her. You can tell she thought it through. It looks AMAZING. I didn't have hardly any edits either

Angel B.
Earnestly Natural
CEO, raleigh, nC

The BEST DECISION I’ve ever made hands down was partnering with Fallon & the F28 Agency team to automate my company!

It’s so important to be directly connected to individuals that can give you a proven strategy not just opinions. Fallon and her amazing team F28 Agency in the coming weeks ahead but there is so much to appreciate and trust that went into making my new website, logo and brand. That was just a small part of the entire restructuring of my business. There is no point in looking good on the outside if you're dysfunctional on the inside. 

watch our ceo share the

to your struggle

solution

pick your pain point

hiring, Process & Operations

Back-end Systems

Digital Footprint

SOPs

you need clEAR SOP guidance to hire, retain and scale

grab kelli’s game plan!

Kelli is tired of unsuccessfully hiring assistants and team members who just don't cut it. She is frustrated because although she can no longer handle being the CEO, Chief EVERYTHING Officer, everyone she brings on to help quits or gets let go because they cannot execute tasks in the way she verbally articulated. The problem is that Kelli has never had the time nor the tools systematically and professionally document HOW she performs each task in each area of her business. She needs to get those tasks out of her head and into detailed Standard Operating Procedure documents that team members can easily follow and complete tasks correctly every time, eliminating frustration for both sides.

Elevate Brand 

meet kelli

pick your pain point

Meagan knows she would be making more money if the messaging and visual images on her current website connected with her target audience and built trust that turned qualified browsers into buyers. She needs a way to consistently capture both their attention and information so she can immediately follow-up with them to overcome objections and myths on autopilot because she is too busy to follow up with all those DMs, email inquiries and referral texts. She is also tired of struggling to convince people that her service is the solution they need after answering the same FAQs about her services, pricing and scheduling or fulfillment process

systems

YOU NEED SYSTEMS THAT CONVERT

grab meagan’s game plan!

meet meagan

Process & Operations

Back-end System

DIGITAL FOOTPRINT

Elevate Brand

pick your pain point

Nick is great at what he does. He knows it, and his current and past clients know it. However, new potential clients that see his website, logo, and social media graphics don't trust him because his visual presence online does not reflect his level of professional expertise. He is tired of missing out on money to his competitors whose work is undoubtedly lower quality simply because their website and visual brand looks better and is therefore perceived to be higher quality than his.

grab nick’s game plan!

meet nick

systems

YOU NEED SYSTEMS THAT CONVERT

Process & Operations

Back-end System

Digital Footprint

Elevate Brand

pick your pain point

Scott is overworked, overwhelmed and dropping the ball trying to do it all. He is scheduling calls with potential leads, creating proposals, sending invoices, forgetting to countersign contracts, and managing all the pieces of actually delivering to his clients by himself. He wants to hire a VA to take tasks off his plate and automate some tasks, but he doesn't have time nor know where to start. He is tired of feeling like a slave in his own business that he started for more freedom. He is tired of losing money from turning away clients because he is at capacity! He knows he is stagnant and cannot effectively grow nor scale while doing both admin and client fulfillment by himself. He is ready to eliminate burnout so he can focus on what he's best at.

sustainability

YOU NEED TIME SAVING SYSTEMs

grab scott’s game plan!

meet scott

Process & Operations

Back-end System

DIGITAL FOOTPRINT

Elevate Brand

pick your pain point

PROCESS & OPERATIONS

Back-end System

Digital Footprint

sops

YOU NEED CLEAR SOP GUIDANCE TO HIRE, RETAIN AND SCALE

grab kelli’s game plan!

Kelli is tired of unsuccessfully hiring assistants and team members who just don't cut it. She is frustrated because although she can no longer handle being the CEO, Chief EVERYTHING Officer, everyone she brings on to help quits or gets let go because they cannot execute tasks in the way she verbally articulated. The problem is that Kelli has never had the time nor the tools systematically and professionally document HOW she performs each task in each area of her business. She needs to get those tasks out of her head and into detailed Standard Operating Procedure documents that team members can easily follow and complete tasks correctly every time, eliminating frustration for both sides.

Elevate Brand

meet kelli

pick your pain point

strategy

YOU NEED SYSTEMS THAT CONVERT

grab maegan’s game plan!

Meagan knows she would be making more money if the messaging and visual images on her current website connected with her target audience and built trust that turned qualified browsers into buyers. She needs a way to consistently capture both their attention and information so she can immediately follow-up with them to overcome objections and myths on autopilot because she is too busy to follow up with all those DMs, email inquiries and referral texts. She is also tired of struggling to convince people that her service is the solution they need after answering the same FAQs about her services, pricing and scheduling or fulfillment process

Process & Operations

Back-end System

Elevate Brand

meet maegan

Digital Footprint

pick your pain point

strategy

YOU NEED SYSTEMS THAT CONVERT

grab nick’s game plan!

Nick is great at what he does. He knows it, and his current and past clients know it. However, new potential clients that see his website, logo, and social media graphics don't trust him because his visual presence online does not reflect his level of professional expertise. He is tired of missing out on money to his competitors whose work is undoubtedly lower quality simply because their website and visual brand looks better and is therefore perceived to be higher quality than his.

meet nick

Process & Operations

Back-end System

Elevate Brand

Digital Footprint

pick your pain point

sustainability

YOU NEED TIME SAVING SYSTEMS

grab scott’s game plan!

Scott is overworked, overwhelmed and dropping the ball trying to do it all. He is scheduling calls with potential leads, creating proposals, sending invoices, forgetting to countersign contracts, and managing all the pieces of actually delivering to his clients by himself. He wants to hire a VA to take tasks off his plate and automate some tasks, but he doesn't have time nor know where to start. He is tired of feeling like a slave in his own business that he started for more freedom. He is tired of losing money from turning away clients because he is at capacity! He knows he is stagnant and cannot effectively grow nor scale while doing both admin and client fulfillment by himself. He is ready to eliminate burnout so he can focus on what he's best at.

meet scott

Process & Operations

Back-end System

Elevate Brand

Digital Footprint