Needed to have a platform for women to enroll and not be “grass roots”
Needed community details packaged in a certain way so that women easily want to be a part
Needed a way to capture potential members’ information and continue to nurture the relationship until they were ready to join
Full Brand Strategy and Design Package
Wordpress Website and Email Funnel
The first step in making the brand. A stylescape is an elevated moodboard, containing target market imagery, logo direction, color palettes and inspiration photos.
Mockups are a great way to show different applications of your branding. We make sure to include these in our branding projects to show our clients what their branding can do for them.
Started with janky logos (do you see that first one EWW) and starter websites. Thank you to Fallon and her team at the F28 Agency for their work, talents, and energies to help us bring the new RBG to ya'll. Every zoom, every text, every email, resulted in a work of art and heart. I could not have done any of this without you. She held my hands for a few months through all of my shenanigans (to know me is to know shenanigans) and for that I am forever grateful.
―Sable L. • Real Brown Girls Founder, New York, NY
Our way of capping off a branding project is by providing our clients with their own brand style guide complete with everything that they need to effectively and consistently show up with a strong brand presence..
Our branding clients get different variations of one logo concept to ensure that they have the right logo to use for every situation. We provide them with a main logo, a horizontal logo, a vertical logo, and a submark that they can use when a logo needs to be sized down.