project details
Gained momentum for the business when IG reached 21,000 followers
Grew by 5,000 in 30 days without any systems in place to effectively handle the growth
No lead capture, no follow up on potential clients or post-appointment
No opportunity to highlight the value of proper education about natural hair on old website
Nowhere to articulate how to have the right expectations and a clear vision of how natural hair should look and feel at its healthiest with proper tools, treatments and techniques
services rendered
Dubsado Setup
Full Brand Strategy and Design Package
Showit Website and Email Funnel
see live site here
project stylescape
A stylescape is an elevated moodboard that represents the first step at establishing brand direction and getting client feedback before creating brand assets. It contains sample target market imagery, initial logo concepts, potential color palettes and inspiration photos. Full brand asset development begins once we receive feedback on preliminary stylescape.
client testimonial
It’s so important to be directly connected to individuals that can give you a proven strategy not just opinions. Fallon and her amazing team F28 Agency in the coming weeks ahead but there is so much to appreciate and trust that went into making my new logo. That was just a small part of the entire restructuring of my business. There is no point in looking good on the outside if your dysfunctional on the inside.
The BEST DECISION I’ve ever made hand down was partnering with Fallon & the F28 Agency team to automate my company!
―Angel B. • Earnestly Natural CEO, Raleigh, NC
earnestlynatural.com
logo variations
Our branding clients review multiple logo options then decide which one is best for their brand. Once they pick a logo, our designer creates different variations of their favorite logo concept to ensure that they have the right logo to use for every situation, platform digital and print. We provide them with a main logo, a horizontal logo, a vertical logo, and a submark that they can use when a logo needs to be sized down.
project mockups
Mockups are a great way to show different applications of your branding. We make sure to include these in our branding projects to show our clients what their branding can do for them.
brand style guide
Our way of capping off a branding project is by providing our clients with their own brand style guide complete with everything that they need to effectively and consistently show up with a strong brand presence.
“I feel like this is the next level up and I want to come out strong and systematic”
