Client was frustrated because of consistently being cut out of potential deals with big clients after referring design talent to them due to a lack of brand awareness as well as an established system to funnel them through and turn them into paying clients.
As a start, she wanted to focus on getting clear on her overall brand as she transitions to pivoting her brand away from solely being known as a makeup artist as she expands.
Full Brand Strategy and Design Package
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The first step in making the brand. A stylescape is an elevated moodboard, containing target market imagery, logo direction, color palettes and inspiration photos.
Our branding clients get different variations of one logo concept to ensure that they have the right logo to use for every situation. We provide them with a main logo, a horizontal logo, a vertical logo, and a submark that they can use when a logo needs to be sized down.
Mockups are a great way to show different applications of your branding. We make sure to include these in our branding projects to show our clients what their branding can do for them.
Our way of capping off a branding project is by providing our clients with their own brand style guide complete with everything that they need to effectively and consistently show up with a strong brand presence.